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9-November-2002
- The Star Online |
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Table
top ad medium used in promoting family campaign
TABLEVIEW (M)
Sdn Bhd’s table top advertising medium is being
used to promote the government’s Family First
– Bring Your Heart Home campaign, which aims
to educate Malaysians on the importance of family
values and fostering closer family ties.
About 350 Family First table top ads, appearing
on square PVC stickers, had been installed in various
family restaurants, Tableview said in a statement.
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More
of such ads are expected to be installed later
this month, including in college cafeterias.
“As the younger generation forms the key
group of people whom we want to communicate
this message to, these restaurants are the
perfect places to feature the Family First
ads. Furthermore, most of them operate 24
hours, hence generating additional exposure
for the ads,” said Tableview chief executive
officer Kelvin Hong.
The advertisement is a cartoon depicting a
common scene in a Malaysian restaurant where
families of different races are seen enjoying
their dinner.
Tableview has exclusive rights to market TableTalk
ads in more than 2,000 outlets nationwide.
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Kelvin Hong |
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